Sony Honda Mobility Inc. (Japanese: ソニー・ホンダモビリティ株式会社, Hepburn: Sonī Hondamobiriti Kabushikigaisha) is a Japanese joint venture automotive company established by Sony Group Corporation and Honda Motor Company in 2022 to produce battery electric vehicles. The company will market its vehicles under the Afeela (Japanese: アフィーラ, Hepburn: Afīra) brand.The company plans to take pre-orders in the first half of 2025 and deliver the first cars to customers in North America in spring 2026. Production of the vehicle will take place at one of Honda's plants in the U.S. History In January 2020, Sony revealed its first electric sedan prototype at the 53rd Consumer Electronics Show. The vehicle was called the Sony Vision-S. According to the company, the Vision-S incorporates Sony's imaging and sensing technologies. In contrast, Sony's artificial intelligence, telecommunication, and cloud computing technologies enable the continued...