Да, даже при анонсе говорили.

According to +Ultra and Noitamina producer Mori Akitoshi from Fuji TV, the programming block is kind of a brother to the Noitamina block due to being a unique vision of an anime block much like it. In the announcement, it was said that the block was made due to the diversification of viewing media with anime being shared around the world via streaming services, which is why the block is based on the concept of spreading anime culture overseas with high-quality animation for the world.